My time working with Freedom House has really made me think about the important purposes art can serve outside of a gallery. As a design major, I am constantly aware of how important it is for promotional content to be done by a professional. I am also involved with volunteer work for non-profit organizations outside of Freedom House. I have been able to help organizations that can not afford to a hire a professional in doing small design jobs for them; such as logo work or posters. Freedom House was not only in need of design work, but art. Freedom House is focused on providing basic facilities and amenities for the homeless in the Green Bay community. This organization rightfully puts their time and resources into providing basic amenities for their guests to help them get back on their feet. Therefore, there is a lack of aesthetic components in the Freedom House facility. I think it’s important to have small bits of positive or beautiful reminders when experiencing the hardships of life. Little reminders of positivity help me work through hard times and I think being surrounded by positivity is something that helps everyone.
For my final project in Intermediate Printmaking, I am making a screenprint for Freedom House. The project I am currently working on, is a poster for Freedom House’s annual Gallery of Hope fundraiser. I am creating 20-30 posters that promote the event. When talking to Lydia, she stressed the importance of incorporating color and art in their Gallery of Hope brand. I intend to add a split fountain on the poster so I can include multiple colors in less layers. In addition, I want the title of Gallery of Hope itself to have a hand written script feel because Lydia enjoyed that aspect of previous Gallery of Hope logos.
These posters will be displayed in local businesses. My intention for these posters is to capture the eye of the public and interest people in helping Freedom House within their means. Whether it’s attending the Gallery of Hope, donating, volunteering, or just telling friends — all contribution would significantly help out Freedom House! I am glad this class had allowed me to use my skills in printmaking to make work for a good cause.
